Industry Key Word Research

• ·         BARB - The Broadcasters' Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the UK. It was created in 1981 to replace two previous systems whereby ITV ratings were compiled by JICTAR (Joint Industry Committee for Television Audience Research), whilst the BBC did their own audience research.
  ·         WEBCASTING LICENSE - If you operate a service that streams sound recordings online, then you will need a Webcasting Licence
  ·         TECHNOLOGICAL CONVERGENCE - Technological convergence is the tendency that as technology changes, different technological system sometimes evolve toward performing similar tasks
  ·         WEB 3.O OR SEMANTIC WEB - a proposed development of the World Wide Web in which data in web pages is structured and tagged in such a way that it can be read directly by computers.
  ·         INTERNET OF THINGS - Internet of things is the network of physical devices, vehicles, home appliances and other items embedded with electronics, software, sensors, actuators, and network connectivity which enables these objects to connect and exchange data.
  ·         BINGE-VIEWING - watch multiple episodes of (a television programme) in rapid succession, typically by means of DVDs or digital streaming.
  ·         DAB – Digital audio broadcasting is a digital radio standard for broadcasting digital audio radio services
  ·         TRADITIONAL MEDIA - television, radio, newspapers, magazines, newsletters, tax press and other print publications.
  ·         GOOGLE ANALYTICS - Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
  ·         RAJAR - RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK.
  ·         NRS - NRS Media is the global leader in helping media companies achieve increased short and long term revenue and market share.
  ·         MIDAS - Midas Media is a digital marketing agency that focuses on content marketing, search engine optimization, social media marketing, and more
  ·         CULTURAL IMPERIALISM – Cultural imperialism is the domination of one culture over another. In media terms , it is bigger conglomerates dominating over smaller , lesser know companies
  ·         DEMOCRATISATION OF THE MASS MEDIA – The issues in democracy and politics being tackled in the mass media
  ·         EFFECTS OF PIRACY - piracy has had a negative impact on everyone involved in the entertainment industry and on the overall global economy
  ·         HORIZONTAL INTEGRATION - Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain.
  ·         VERTICAL INTEGRATION - the combination in one firm of two or more stages of production normally operated by separate firms.
  ·         DIVERSIFICATION - the process of a company enlarging or varying its range of products or field of operation.
  ·         ALTERNATIVE MEDIA AND INDEPENDENT MEDIA - Independent media refers to any form of media, such as radio, television, newspapers or the Internet, that is free of influence by government or corporate interests.
  ·         CONGLOMERATE - A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.
  ·         GRA - Graphic Arts
  ·         PEGI - Pan European Game Information, games age rating guidelines
  ·         MEDIAWATCH UK - Mediawatch-UK (formerly NVLA) is a UK pressure group established by Mary Whitehouse to campaign against the publication or broadcast of material its members find offensive.
  ·         IPSO - Independent Press Standards Organisation, main industry regulator of the press in the United Kingdom since 1990
  ·         WATERSHED - an event or period marking a turning point in a situation.
  ·         OFCOM - Ofcom is the UK's communications regulator. They regulate the TV, radio and video on demand sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate.
  ·         BBC CHARTER - The BBC Charter established the BBC
  ·         SYNERGY - the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.
  ·         PSB - Public service broadcasting
  ·         BROADCAST CODE - the Broadcasting Act 1996 (as amended) ("the 1996 Act") to draw up a code for television and radio, covering standards in programmes, sponsorship, product placement in television programmes, fairness and privacy.
  ·         IWF – Internet watch foundation

Jungle Book Emaze on Marketting

Production, Distrubution and Marketting Essays

Jungle Book fact sheet

Film Institutions and Audiences

Disney

Disney's Yearly Franchises -
• 1 x Star Wars Film
• 2/3 x Marvel Cinematic Universe Film
• 1/2 x Live action remake
• 1/2 x Animated original films or sequels

Synergy:
•Synergy is when the interaction of two or more forces working together

Disney Synergy:
• Films working to sell the Soundtrack , Merchandise working to sell the films etc

In 2016 - 8/20 Highest grossing films were produced by Disney
In 2017-  6/20 Highest grossing films were produced by Disney

Film marketing:

Examples of above the line:
Paid advertising

Examples of below the line:
Free advertising 

Film Industries

Our Film topic list, what we'll be doing in the next 3 weeks:

Film Companies/Conglomerates

Disney

The Jungle Book (1967 and 2016)



 
The Stages of producing a film:

 

The 4 stages of making a film:

• Production
• Distribution
• Marketing
• Exhibition/ Exchange

Exhibition describes how the film is distributed i.e. cinema, straight to dvd etc

Exchange describes how the film is seen i.e. Netflix etc

Conglomerates: When two or more media companies engage together and collaborate with each other. The main 6 big film media conglomerates are known as the Big 6: 20 Purple Unicorns Walk Sausage Dogs, however soon it'll be the big 5 with Disney buying the entertainment side of 21st Century Fox, including all their properties they own e.g. Alien and The X-Men.


Integration:
Vertical Integration - When the production company has ownership of the means of production, distribution and exhibition of the film by the same company as they receive all of the profit.

Horizontal Integration - When the production company expands into other areas of one industry. It can acquire or merges with other companies that do the same thing to help eliminate competition. The profits will be shared amongst each company.

Media Triangles:





















Mainstream and Niche Audience, it is the relationship between the audience and the institution.

Audience= the ways in which people engage with media.

Institutions are no longer interested in keeping the audience together but in 'triggering engagement' in people

Shift from PUSH media towards PULL media. People are now making and distributing their own videos much more- gone from a VALUE CHAIN to SOCIAL NETWORK.

KEY WORDS:
Audience engagement - This describes how an audience interacts with a media text. Different people react in different ways to he same text.

Audience expectations - These are the advance ideas an audience may have about a text. This is particularly applies to genre pieces. Don't forget that producers often play with or deliberately shatter audience expectations.

Audience Foreknowledge - This is the definite information (rather than the vague expectations) which an audience bring to a media product

Audience Identification - This is the way in which audiences feel themselves connected to a particular media text, in that they feel it directly expresses their attitude or lifestyle.

Audience Placement - This is the range of strategies media producers use to directly target a particular audience and make them feel that the media text is specially 'for them'

Audience Research - Measuring an audience is very important to all media institutions. Research is done at all stages of production of a media text, and , once produced, audience will be continually monitored.
Audience reaction to early versions of a media text is closely watched. Hollywood studios routinely show a pre-release version of every movie they make to a test audience, and will often make changes to the movie that are requested by the audience.

Film maker count how many people see the film by how many ticket sales they got, so none for free screenings , online streaming etc, has to be a brought ticket for the cinema.



Highest Grossing Films of 2017