The Big Six - Summer Task 4

Summer Task 4 – Media Institutions:

The Big Six are Six Corporations that control 90% of all media properties in America. The Big six are of media are National Amusements, MTV and Paramount etc.
                         Disney, Pixar and Lucasarts etc.
                         Time Warner, HBO and WarnerBrothers etc.
                         Comcast, NBC and DreamWorks etc.
                         News Corp, 20^th Century Fox and itv etc.
                         Sony, Tri-Star and Triumph etc.
In the last few years, the big six have been very active and produce a lot of high budget medias. This includes National Amusements work on  Transformers – The Last Knight
Budget: $217 – 260 million
Box Office Revenue: $604.1 million
Cast: Mark Wahlberg, Josh Duhamel, Stanley Tucci, Anthony Hopkins.
Release Date: 22^nd June 2017
Marketing Campaign: All the marketing is focused around the robots themselves, not the humans in the film, to interest younger audiences as they look like toys a young child would play with, and a young child is more likely to be interested with a 20ft robot rather than a normal person on a poster. All the posters also include an ominous phrase such as “Every Legend Hides a Secret” to make the consumer want to find out the meaning of the line and how it relates to the film.