Industry Key Word Research

• ·         BARB - The Broadcasters' Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the UK. It was created in 1981 to replace two previous systems whereby ITV ratings were compiled by JICTAR (Joint Industry Committee for Television Audience Research), whilst the BBC did their own audience research.
  ·         WEBCASTING LICENSE - If you operate a service that streams sound recordings online, then you will need a Webcasting Licence
  ·         TECHNOLOGICAL CONVERGENCE - Technological convergence is the tendency that as technology changes, different technological system sometimes evolve toward performing similar tasks
  ·         WEB 3.O OR SEMANTIC WEB - a proposed development of the World Wide Web in which data in web pages is structured and tagged in such a way that it can be read directly by computers.
  ·         INTERNET OF THINGS - Internet of things is the network of physical devices, vehicles, home appliances and other items embedded with electronics, software, sensors, actuators, and network connectivity which enables these objects to connect and exchange data.
  ·         BINGE-VIEWING - watch multiple episodes of (a television programme) in rapid succession, typically by means of DVDs or digital streaming.
  ·         DAB – Digital audio broadcasting is a digital radio standard for broadcasting digital audio radio services
  ·         TRADITIONAL MEDIA - television, radio, newspapers, magazines, newsletters, tax press and other print publications.
  ·         GOOGLE ANALYTICS - Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.
  ·         RAJAR - RAJAR stands for Radio Joint Audience Research and is the official body in charge of measuring radio audiences in the UK.
  ·         NRS - NRS Media is the global leader in helping media companies achieve increased short and long term revenue and market share.
  ·         MIDAS - Midas Media is a digital marketing agency that focuses on content marketing, search engine optimization, social media marketing, and more
  ·         CULTURAL IMPERIALISM – Cultural imperialism is the domination of one culture over another. In media terms , it is bigger conglomerates dominating over smaller , lesser know companies
  ·         DEMOCRATISATION OF THE MASS MEDIA – The issues in democracy and politics being tackled in the mass media
  ·         EFFECTS OF PIRACY - piracy has had a negative impact on everyone involved in the entertainment industry and on the overall global economy
  ·         HORIZONTAL INTEGRATION - Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain.
  ·         VERTICAL INTEGRATION - the combination in one firm of two or more stages of production normally operated by separate firms.
  ·         DIVERSIFICATION - the process of a company enlarging or varying its range of products or field of operation.
  ·         ALTERNATIVE MEDIA AND INDEPENDENT MEDIA - Independent media refers to any form of media, such as radio, television, newspapers or the Internet, that is free of influence by government or corporate interests.
  ·         CONGLOMERATE - A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.
  ·         GRA - Graphic Arts
  ·         PEGI - Pan European Game Information, games age rating guidelines
  ·         MEDIAWATCH UK - Mediawatch-UK (formerly NVLA) is a UK pressure group established by Mary Whitehouse to campaign against the publication or broadcast of material its members find offensive.
  ·         IPSO - Independent Press Standards Organisation, main industry regulator of the press in the United Kingdom since 1990
  ·         WATERSHED - an event or period marking a turning point in a situation.
  ·         OFCOM - Ofcom is the UK's communications regulator. They regulate the TV, radio and video on demand sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate.
  ·         BBC CHARTER - The BBC Charter established the BBC
  ·         SYNERGY - the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.
  ·         PSB - Public service broadcasting
  ·         BROADCAST CODE - the Broadcasting Act 1996 (as amended) ("the 1996 Act") to draw up a code for television and radio, covering standards in programmes, sponsorship, product placement in television programmes, fairness and privacy.
  ·         IWF – Internet watch foundation