Wednesday, 20 September 2017
Albert Bandura: Theorist
Albert Bandura is a famous theorist who came up with many theories such as The hypodermic syringe model and the Bobo Doll experiment.
The hypodermic syringe model: This is a model of communications suggesting that a message is directly received by the receiver. The model originated in the 1930s behaviourism and was largely considered no longer useful for a long time.
The Bobo doll experiment was an experiment conducted by Bandura in 1961. This experiment consisted of seeing how children reacted to adult figures attacking and acting in an aggressive fashion towards an inflatable doll, know as Bobo. As expected , after watching adults act aggressively towards the doll, the children imitated the adults and copied their actions. This proved Bandura's theory that children were very impressionable and would copy and imitate adult actions even if the action was wrong or bad
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