Hesmondhalgh: Theorist

Hesmondhalgh: Cultural industries - He came up with the idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products (e.g. through the use of the stars, genres and serials). He also said that the largest companies or conglomerates now operate across a number of different cultural industries. He finally said that the radical potential of the internet has been contained to some extent by its partial incorporation into a large, profit orientated set of cultural industries.