Minecraft developed as online lego
Multi-platform
Open sandbox world
Started as an indie game
Critically + commercially successful
125 million copies sold , from indie to mainstream
6 reasons why Minecraft is so popular:
Infinite replayability, strong community, platform agnostic, kids love it (family game), not limited by genre and fulfills the human instinct to bring order.
How does Minecraft attract and maintain its audience?
Word of mouth, Adverts, Social media, interviews, Events, merchandising, spin offs, dlc, minecraft magazine and Mods.
Intertextuality - featuring nods to minecraft in different games and media forms (TV and films etc)
No comments:
Post a Comment