Broadsheet VS Tabloid

The Guardian:
(Broadsheet - Left wing Labour supporter)
The Guardian has a heavy political approach to their news reporting which can be seen in the main article on the front page of the 8th November 2017. The Guardian consists of a large coverage of articles on the front page as apposed to being photograph based such as a tabloid like The Sun. Due to The Guardian being a Broadsheet, the Guardian tries to report on more hard news reports such as the political environment and the economy rather than soft news like celeb gossip and sports news. The Guardian markets to the A, B ,C1 audiences as it is a tabloid that wants to interest the higher intellects of the public. The age demographic for the Guardian is 25 - 40 as its left wing views appeal more the a younger audience.





















The Sun:
(Tabloid - Right wing Conservative supporter)
The Sun has a very soft news approach to their reporting due to them being a tabloid. This can be seen from the front page of the November 8th 2017 edition with the high photograph to written text ratio, the photograph being a picture from night time TV, Strictly, which is soft news. The Sun is a tabloid so therefore tries to market themselves to the C2, D ,E demographics with mainly reporting on soft news to try attract the attention of more lower class buyers who want to know all of the celebrity gossip or sports news. Tabloids such as The Sun are losing buyers due to the celeb gossip appearing first on social medias such as twitter therefore making tabloids and newspapers obsolete as people have already heard about the news for free earlier. Tabloids such as the Sun try market themselves to the age demographics of 25-30 and 55-65 as the celeb gossip appeals more to the 25-30 year olds but the right wing views appeal to more of the older generations who believe in traditionalism and the government.













Comparisons of both:

Masthead: The masthead of The Guardian is bold and lowercase to show sophistication and calmness rather than the shouty bold uppercase text of the sun. The uppercase shows the flashy eye catching nature of the sun.

Layout and Style: A Broadsheet like the Guardian seems very sophisticated due to it having a lot of text compared to photography and its dull colour scheme , making it appeal to the higher demographics. The Sun however is a tabloid, meaning that it tries to be very eye-catching with it having a lot of images and photos on the front page to interest the viewer to make them buy it over other papers.

Language: The white and blue , slightly duller tones of the Guardian connote sophistication and cleverness. The same can be said with the amount of text on the page, connoting cleverness and smartness. The bold and bright colours of the Sun connote the flashing and extraverted nature of the Sun and their target demographic. The use of big bold text also denotes the big and flashy view of the Sun.