Disney

Disney's Yearly Franchises -
• 1 x Star Wars Film
• 2/3 x Marvel Cinematic Universe Film
• 1/2 x Live action remake
• 1/2 x Animated original films or sequels

Synergy:
•Synergy is when the interaction of two or more forces working together

Disney Synergy:
• Films working to sell the Soundtrack , Merchandise working to sell the films etc

In 2016 - 8/20 Highest grossing films were produced by Disney
In 2017-  6/20 Highest grossing films were produced by Disney

Film marketing:

Examples of above the line:
Paid advertising

Examples of below the line:
Free advertising