Film Industries

Our Film topic list, what we'll be doing in the next 3 weeks:

Film Companies/Conglomerates

Disney

The Jungle Book (1967 and 2016)



 
The Stages of producing a film:

 

The 4 stages of making a film:

• Production
• Distribution
• Marketing
• Exhibition/ Exchange

Exhibition describes how the film is distributed i.e. cinema, straight to dvd etc

Exchange describes how the film is seen i.e. Netflix etc

Conglomerates: When two or more media companies engage together and collaborate with each other. The main 6 big film media conglomerates are known as the Big 6: 20 Purple Unicorns Walk Sausage Dogs, however soon it'll be the big 5 with Disney buying the entertainment side of 21st Century Fox, including all their properties they own e.g. Alien and The X-Men.


Integration:
Vertical Integration - When the production company has ownership of the means of production, distribution and exhibition of the film by the same company as they receive all of the profit.

Horizontal Integration - When the production company expands into other areas of one industry. It can acquire or merges with other companies that do the same thing to help eliminate competition. The profits will be shared amongst each company.

Media Triangles:





















Mainstream and Niche Audience, it is the relationship between the audience and the institution.

Audience= the ways in which people engage with media.

Institutions are no longer interested in keeping the audience together but in 'triggering engagement' in people

Shift from PUSH media towards PULL media. People are now making and distributing their own videos much more- gone from a VALUE CHAIN to SOCIAL NETWORK.

KEY WORDS:
Audience engagement - This describes how an audience interacts with a media text. Different people react in different ways to he same text.

Audience expectations - These are the advance ideas an audience may have about a text. This is particularly applies to genre pieces. Don't forget that producers often play with or deliberately shatter audience expectations.

Audience Foreknowledge - This is the definite information (rather than the vague expectations) which an audience bring to a media product

Audience Identification - This is the way in which audiences feel themselves connected to a particular media text, in that they feel it directly expresses their attitude or lifestyle.

Audience Placement - This is the range of strategies media producers use to directly target a particular audience and make them feel that the media text is specially 'for them'

Audience Research - Measuring an audience is very important to all media institutions. Research is done at all stages of production of a media text, and , once produced, audience will be continually monitored.
Audience reaction to early versions of a media text is closely watched. Hollywood studios routinely show a pre-release version of every movie they make to a test audience, and will often make changes to the movie that are requested by the audience.

Film maker count how many people see the film by how many ticket sales they got, so none for free screenings , online streaming etc, has to be a brought ticket for the cinema.