Aftershave Advert Practical Reflection

After all our editing of the raw footage, this is our final cut of the Evolve Aftershave Advert. In or reflection and evaluation, we have to answer the following questions:

1. What was the task you were given and who was the target audience? As the audience wasnt typical of the product , how did you manage to sell it? What was the name of your brand?

2. Who did you work with and how did you divide the research , planning, filming and responsibilities?

3. How did you plan your sequence?

4. What research and planning did you undertake?

5. What was your initial feedback? What did others say about your production? How successful was your sequence?

6. Identify what went well and with hindsight, what you do to improve/ do differently?

7. What have you learnt from completing this task(group skills, communication, compromise, using your initiative, creative input, production skills, editing etc)

8. Looking ahead, how will this learning be significant when completing your future productions?

We were given the task of advertising aftershave to per teens (10/11 year olds). Our target audience was pre teens and the parents of the pre teens as those are the groups who would be buying it for them. the name of our brand was Evolve and i worked with Mollie Sims, Ryan Gregory, Grace Butterfield and James Eaglesfield. I worked on research and was the director with Mollie. We all planned and filmed with everyone there. We planned our sequence to make sure everyone was in attendance when filming any scene so we got everyones input and made sure we had filming done very early before the deadline so we had plenty of time to edit and refilm if needed. Our research consisted of watching Aftershave adverts and adverts marketed at pre teens and try to incorporate bits of many different adverts but still try to stand out from the crowd to seem different and new. Our initial feedback was that it was a good idea and once we had started the editing, we were told that our advert was about 45 seconds too long, so we had to edit down a lot of the footage we filmed, cutting out some scenes and speeding up others to get it down to the required length. In hindsight, i think we all worked well as a team and never really had any falling outs over any of the production. I Think we were very efficient with the filming schedule and as a group, we were very happy with the final result apart from one or two kinks in editing which could've been improved with a little more time. Ive learnt that teamwork is key to any production being created as when we worked well as a team, we all enjoyed ourselves and we were efficient and we did what had to be done. In future productions, i will make sure to cater to everyone's needs as much as possible so we can work well as a team and finish with a good result.